Bonded News: Introducing Our First Ever Subscription Scheme
At Bonded, we’ve always been driven by one thing: our customers and their needs. Over the
last year, we’ve watched our community grow, not only in size but in loyalty. With more
returning customers than ever before and reorder rates continuing to climb, one thing
became clear: Bonded lashes weren’t just being worn for special occasions anymore, they
were becoming part of women’s everyday lives, integrated in morning makeup routines and
before bed rituals.
That’s why we’re incredibly excited to introduce our first-ever subscription scheme! a major
milestone for the brand and a huge step forward for our community, and as more and more
women mastered their lash application and made Bonded part of their daily beauty routines,
we knew it was time to evolve alongside them.
At Bonded, we always say that applying lashes is a skill, not a talent. Anyone can learn it.
From day one, our mission has been to make lashes accessible to everyone, which is why
we work hard to ensure every customer feels confident and supported throughout their
journey. Whether it’s application advice, mapping recommendations or troubleshooting, we
answer every question because we genuinely want our customers to succeed.
What starts as a special occasion add-on, quickly becomes an everyday essential. The
women who choose Bonded indulge in waking up feeling put together, confident, and ready
for the day. So why should they have to remember to reorder every time they run low?
With our new subscription scheme, customers can choose exactly how often they want their
favourite lashes delivered - whether that’s once a week, once a month, or multiple times a
month. It removes the hassle and ensures their Bonded favourites are always there when
they need them.
Our new subscription scheme changes the way we think about beauty. Women no longer
have to save their lashes for birthdays, weddings or nights out. The occasion is every day.
Whether it’s a coffee run, a day at work, brunch with friends or a special event, feeling your
best shouldn’t be reserved for a handful of dates on the calendar, a lash should be for every
day.
This launch is equally exciting for professional makeup artists. Anyone working weddings,
parties, proms, events or photoshoots knows just how quickly lashes disappear from a kit. A
booked out weekend can wipe out stocked kits in days. Our subscription scheme offers a
simple solution, allowing MUAs to receive their most-used styles regularly, helping them stay
prepared for every client without the stress of constant reordering.
The introduction of subscriptions will also help shape the future of Bonded lashes. By
gaining a deeper understanding of which styles customers are reaching for most often, we’ll
be able to design future launches with even greater precision. Every reorder tells a story,
helping us understand what women truly love when it comes to their lashes and allowing us
to create products that align with those preferences.
For us, this isn’t simply a new feature on our website. It’s a reflection of how far Bonded has
come. It’s a sign that our customers trust us enough to make Bonded part of their everyday
routine,and come back again and again to secure their favourites, and that’s something
we’re incredibly proud of.
This is more than a subscription. It’s the next chapter of Bonded.
